Contributions

Deeply affected by technological breakthroughs, the world of work is changing. Businesses must evolve at high speed to keep pace with market changes.

The so-called PACTE Law*, designed to “adapt companies to the realities of the 21stcentury”, reflects these upheavals. Its credo: injecting more flexibility into the inner workings.

The increasing use of the Internet has changed the behavior of French people and their consumption patterns.France has today almost 50 million Internet users, and 92% of businesses are present on the Internet.Whatever their age, social background, occupation or gender, almost eight out of ten French people have one or several social network account(s).

Accidents, labor disruptions, financial crisis, news stories, class actions, etc. A multiplicity of more or less serious reasons may lead to negative media coverage for a company, whatever its branch of activity, its size, its location and its reputation.

The risk is even higher now because, with the advent of digital technologies and new media, anyone who possesses a smartphone can become a field reporter capable, through social media, of giving national or even international visibility to an event that would otherwise have remained ignored or, at worst, confined to a local scope.